Brand： Nars
Write the Nars GTM strategy according to PPT Slide
- The GTM Strategy –
a. Product Considerations/Plan
b. Pricing Considerations/Plan
c. Distribution Considerations/Plan d. Promotion Considerations/Plan
The new product provides excellent coverage and makes the skin look flat and smooth.
A variety of skin-soothing and redness-relieving ingredients are added to gently treat acne-prone skin like many acne care products.
Oil-free and non-comedogenic formula, refreshing and non-burdensome
A complex of raspberry, apple and watermelon extracts not only provides a goddess-like glow, but also smoothes pores and enhances skin texture with long-term use.
Product Plan
Anti-Acne cosmetic foundations
Medium-to-full, buildable coverage
Natural finish
Transfer-resistant
Sweat-resistant
Fade-resistant
Non-drying
Paraben free
Alcohol-free
Oil-free
Fragrance-free
Dermatologist tested
Non-comedogenic
Price Plan:
Pricing will continue with the Nars foundation price of $49
Compared to similar premium brand foundations, $49 is moderately priced and most acceptable to consumers
Even with anti-acne ingredients and skin nourishing ingredients, it has the same price as a normal foundation.
49$
49$
Distribution Plan
Beauty Collection Store（online/physical)
Sephora
Ulta
Norstorm
Amazon
Shopping Mall
3
Retailers
Boutiques
Beauty Salon
2
Official Website/Chain store
Nars official website
Nars chain store
1
Promotion Plan
Participate in various holiday sales, such as the recent Thanksgiving and Christmas, with significant discounts
Participate in promotions of major distributors, such as shopping malls and beauty collection stores
Find social media celebrities to promote
Cooperation with other brands or celebrity co-branding
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