Digital health and technologies are increasingly dominating the healthcare systems. The usability of mobile health applications seen highest use in decays since pre and post COVID-19 occurrence. This assignment goal is to formulate best practices or framework to market digital health service.
Module 6 – How would you market a digital health service?
I very much believe that best practices are still being written in the space of digital health. I wanted to dedicate this forum to discussing the following issues you personally might see in this space (please provide your own thoughts in around 250-350 words):
1. Are there any items that stood out in the readings for this module?
2. What best practices would you implement to ensure that patients or consumers keep returning to a service? Gamification, increased marketing, or social media are all potential discussion points.
3. How should healthcare organizations present these services to patients? What should be the "line" between clinical and consumer oriented?
The attach file show highlights on the questions above and should be use along with other sources to complete this assignment.
Ensure best result as possible.
11/29/22, 8:00 PM Case Study – Matthew Price Deploying Digital Health in Mental Health Services: XLST Digital and Connected Health (TUESDAY)…
https://sju.instructure.com/courses/32739/pages/case-study-matthew-price-deploying-digital-health-in-mental-health-services?module_item_id=1192869 1/1
Case Study – Matthew Price Deploying Digital Health in Mental Health Services This module presents a number of unique problems for organizations surrounding the deployment digital health technologies. At the end of the day the tools and services created by healthcare organizations need to enter the hands of patients and consumers. A number of the readings begin to address the critical issue how to effectively market digital health services. As we discussed earlier in the course, the ability to effectively engage various populations with in our country through digital health services is profound. To have access technologies present an opportunity to overcome many social and demographic boundaries. In the article I wrote back in 2012 I highlighted a number of domestic policies which seek to increase the use of information technology in our healthcare sector. Policies such as the Health Information Technology for Economic and Clinical Health Tech (HITECH) act have paved the way for contemporary issues such as patient engagement. In addition to the HITECH act programs like Text4Baby have gained wide notoriety. What are their common approaches throughout programs like text for baby which provide a road map of sorts for current and future administrators to adhere to?
The article by Matthew Price presents a number of important key findings. First, mobile devices are becoming increasingly common. Second, the services have the potential to enhance your augments traditional treatments or further facilitate and enhance educational components of traditional care. Further, Price highlights the need to facilitate robust assessments and usability in addition to the outcomes of treatment. While this was discussed at length early in the course, it is important to note that the topic of usability remains a key theme which was also highlighted by Price as a driver of adoption among mental health apps. Price highlights number of unique benefits of mobile devices that are worth directly marketing to patients. He highlights the need to sustain gains in progressafter treatment has ended. It is important to note that this unique component of mobile health technologies is really interdisciplinary. Whether you are a social worker a physical therapist and occupational therapist or an informatics professional, Price highlights the opportunity to extend the clinic beyond the face-to-face interaction. Price also highlights the number of key components of a successful mobile health app. These include elements of technical knowledge, usability testing, and a sound approach to maintaining and updating a mobile app as well. He also highlights issues around security and privacy and furthering an evidence base for connected health technologies.
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11/29/22, 7:55 PM HIMSS Case Study – Approaches To Marketing Digital Health Solutions: XLST Digital and Connected Health (TUESDAY) Fall 2022
https://sju.instructure.com/courses/32739/pages/himss-case-study-approaches-to-marketing-digital-health-solutions?module_item_id=1192870 1/2
HIMSS Case Study – Approaches To Marketing Digital Health Solutions Before you can begin marketing a mobile application- and hopefully this course has served to provide a background in a number of these areas-there needs to be a strategic plan for marketing and application. The article by HIMSS begins to lay out an important framework for successfully marketing connected health services. In the case study by HIMSS I want you to focus on the areas of organizational delivery and implementation. Before beginning the delivery of a digital health service, every organization should evaluate six key areas. These areas of interest include pre-Launch, pilot, launch, marketing and communications planning, support, and measurement.
Pre-Launch – During pre-launch organizations should clearly identify a target audience, this includes an approach to recruiting patients are participants, and incorporating and user needs and suggestions from the development phase onwards. Consideration should also be given to how simple tasks such as downloading applications telephone will occur. For example an organizations may wish to dedicate an FTE to assist with their populations accessing various components of the technology. Critical assessment of the pre-launch phase should also include the types of operating systems, or overall access to various platforms. For example an organization might send a remote patient monitoring kit to an individual, while the platform may or may not be purchased by the end user. In addition to or in the pre-launch efforts, organizations should also fully assess the needs for both applications from a software life cycle and end-user support during delivery were scaling of the service. There will be a need to update and evolve services as time passes.
Pilot – During the pilot phase organizations should test various services or products offerings amongst a small collection of individuals.This allows for early identification of issues of a project and helps with the effort to scale a service. Organization should also incorporate feedback from both end users and individuals who will be supporting a service or platform (employees). The pilot phase is also a good time to quickly assess any support plan or identify additional resources needed.
Launch – During the launch phase Number of key decisions need to be made. This includes approaches like delivering an app to the marketplace. For example, if an external developer is Thomas with the creation of a mobile application will the application appear in the marketplace under the name of the developer. It is also important to note that organizations will meet you at Stabley should develop her accounts with various market places.
Marketing and Communications Plan – With regards to creating a marketing plan, organizations should think about both internal and external facing outlets. Teams developing digital health solutions should consider the applicability of marketing internally vs. externally. This includes potentially purchasing advertising via traditional outlets, the development of social media campaigns, or even paid public relations to highlight outcomes/measurements (discussed later).
Support – Organizations should clearly define the level and type of support they will provide to both patients and employees alike This includes support for IT, Medical Support/clinical support, and the incorporation of General Health and Wellness or patient generated health data.
Measurement – Clear goals an objectives should be created with measurable goals or outcomes. Care should be given to appropriately address areas of concern or steps should be in place to evaluate deficiencies.
In our final article titled Health and Fitness Apps Promotional Methods: Catching the Wave of New Years Resolutions we begin to see the potential impacts of both seasonal variation and the potential
11/29/22, 7:55 PM HIMSS Case Study – Approaches To Marketing Digital Health Solutions: XLST Digital and Connected Health (TUESDAY) Fall 2022
https://sju.instructure.com/courses/32739/pages/himss-case-study-approaches-to-marketing-digital-health-solutions?module_item_id=1192870 2/2
to further commercialize digital health offerings. For example, consider marketing health and wellness types of applications during the January time frame. Other more specific types of interventions may benefit from the various "awareness" months during the year. Other key areas include keeping content up to date to feed marketing efforts and derivative revenue from marketing services. While not the entire focus of the course, you should be aware of issues surrounding the privacy and security of an end users information if the information collected by the digital health service is used in the delivery of clinical services.
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