Communication Technology of Apple and Amazon

The purpose of this assignment is to conduct research on an organizational change that could be implemented to increase the selected company's competitive advantage.

Answer these two questions using the ADKAR model.

AmazonAppleADKARmodelquestions.docx

Directions: Visit the website Apple and Amazon and obtain a copy of the annual report. Locate two resources that provide data and information about the organization. You will use this research to determine potential areas for organizational change and to address this question related to planning and managing change within the company. Use the ADKAR model when answering the questions in 175-200 words and provide the citation source

Apple

Criteria

Research Findings (include in text citations)

Citation of Sources Provide APA citations for the company’s annual report.

What role does technology play in communications for this organization? How has it evolved over time?

Amazon

Criteria	Research Findings (include in text citations)	Citation of Sources Provide APA citations for the company’s annual report.
What role does technology play in communications for this organization? How has it evolved over time?

Communication Technology of Apple and Amazon

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