individual project 2

Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART goals are specific, measurable, attainable, relevant, and time-bound....

DB2

  The four Ps of marketing are product, place, price, and promotion. These four elements are integrated into the business plan of all businesses. These elements are described as follows: Product: This is something that you can touch and feel, or it can be a service...

IP1

 You are the marketing manager for a new brand of sports drink called Refresh. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the...